The Impact of Social Media in an Organization.

Nowadays, millions of people are using social media as a form of communication. This is the way that today's world is capable to keep in touch, develop a relationship with others, and make friends. From the early 2000s more and more users started to participate in content creation over the web because it is the easiest, fastest, and more convenient method of communication and integration in this new world environment or new reality. Today everybody can obtain information about some theme or event no matter how recently it has occurred. This is an advantage that many organizations have taken in consideration as a functional tool that can be used by everybody within the organization.

As is mentioned in the book “Social Media at Work” (Jue, Marr, and Kassotakis, 2009), not too many years ago the organizations started making questions and investigation about improvement of talent manager service, engagement of leaders, extension of learning over time, and communication to exchange wisdom and experience. Many organizations have found the solution to these issues by incorporating social media as part of their practices and functions at the workplace. There is a variety of tools that social media offers to the organizations to stay ahead in the market. For example, a social media tool mentioned in this book, besides many others, is the web conferencing described on pages 61 and 62 under the section “What is social media, and How does it work?”. The web conferencing is defined in the book as “a conference for people who are in different locations that enables them to see the same computer screen on their individual computers and be in a live conversation together over a phone or VOIP line. “ Today, many organizations are taking advantage of this tool. The web conferencing has certainly created business efficiencies, speeding up the process of organizing meeting and cutting travel expenses. The people, especially teams in the corporations use the web conferencing to hold their meetings, collaborate on documents, and make decisions together. Some examples of this tool are Webex, GoToMetting, and Live Meeting. Here there is a video presenting the Webex tool. Webex